Unit 03 – Awareness of Converging Digital Technology within the Creative Media Sector

Digital technology is a major point for creative media as we rely on computers and the internet, web designers and computer game designers would not be able to work without these devices as they would be no web for web designers to create as there would be no computer to access, also phone and fax machines to communicate with clients otherwise would be impossible. 

Computers are more efficient and quick, instead of using loads of paper you can save on your computer, it makes it easier to handle, and store somewhere where you won't lose it.

The creative media sector is made up of 12 sectors as below...

• advertising; 
• animation;
• computer games;
• fashion and textiles;
• film;
• interactive media;
• other content creation (commercials production);
• photo imaging;
• publishing;
• radio;
• television.

Copyright is a major part of the creative industry and is illegal to do so as when you are creating a logo you cannot just take another persons work and tweak it, you have to totally change it as they will have copyright on it and could sew you, if you wanted to use a image/photo from a band or celebrity you would have to contact them directly to ask permission to use there photo or you could be sewed. Even when you create a logo of some sort you could put copyright on this, this would protect your logo from being stolen or copied unless you give them permission/privileges to do to.

File sharing is legal as long as the files your are sending are not copyrighted music,films etc.

Converging technology is a way of different technology systems performing similar tasks, such as voice and video which interact with each other, devices such as an iPhone as it combines features of a phone and computer within it such as you can call and text people like a phone and can go on Facebook and internet just like a computer. For a web designer they use this by adding videos and music to there web pages making them more interactive and interesting.

Audiences expectations is that they want more for cheaper prices, as technology changes and expands audiences expect more bigger and better things more advanced technology as time goes on, for example on  demand television this is so people do not miss any of there favourite programmes and can watch them when they have the time, also through sky, pausing live television so you don't have to miss bits, by this people will expect bigger and better quality also.

Youtube is one of the biggest converging technology used, video and music, youtube can be accessed through xbox,computers and mobile devices, it is used all around the world for free music and free uploads,  if you are a person who gets many views people can pay you to put advertising on the beginning of your video.


We need cross browser compatability so that we are able to build websites to fit every browser, and that it looks the same whatever browser it is loaded on, when making my one page website it was important that I checked that it looked the same in other browsers and everything works the same, to check my website I opened it up on Mozilla Firefox and Internet Explorer to see how they differ. 

Internet Explorer

In this screenshot is my website opened in Internet Explorer, as you can see is different from when opened in Firefox, in Firefox the scroll box has become bigger and skinnier than the scroll box in the Internet Explorer browser, this is why we should test our website in different browsers as they are not all the same and may differ slightly. 

Firefox